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WILL+WAY is a strategic and creative agency dedicated to making top-notch content for small and medium-sized businesses. They have worked with dozens of companies across industries to make a big impact with a little ingenuity.
This page stages modern banner templates that were a little outside of the company’s comfort zone, by using exciting color and enticing imagery.
Additionally, I was given company guidelines (logos, color scheme, fonts, etc.), images, and an end vision of what it’s expected to look like when put together. The result of this the images with the orange corners.
Washington state grows over 80 variety of grapes, primarily to produce wine. Untamed is a high-end wine, produced in the Pacific Northwest, designed to speak to the consumer’s love for sophistication, simplicity and grandeur.
In order to stand out differently on the shelves compared to other wines, Untamed has an alluring imagery plays that on the interesting concept of an elephant with butterfly wings as ears. The combination of unexpected animals, representing wisdom and change, adds to the intrigue and mystery of the flavor.
In order to create a different type of gift box for special occasions, this gift box opens, in a manner resembling the feeling of opening windows, leaving the consumer feeling invited and free. The galaxy design as a background enforces the feeling of a grand amount of freedom, depth, and space.
Skookum is a Pacific Northwestern organic food line, branded across multiple food categories, designed to appeal to consumers of organic products. In Chinook jargon, Skookum means powerful, brave, or impressive, usually referring to a person or animal.
In order to stand out differently on the shelves compared to other wines, the branding was designed with the intent to attract higher-end, organic food consumers, as the design focuses on bringing out a natural and impressive feeling of the product.
In order to stand out differently compared to other packaging, the windows are well rounded, and have open corners cut off, giving them a unique sharp.
Aspire is a personal planner app that is practical and user-friendly. This organizational app is an all-in-one app, with features ranging from lists, scheduling, journals, finances, to recipes and bookmarks.
In order to stand out differently compared to other organizational apps, it uses vibrant, enticing, and inviting colors, a user experience is created. As the user makes his or her way through the app, the colors guide the user from one panel to the next.
Aspire captivates the viewer’s attention as they use it on a day-to-day basis, whiles leaving behind a memorable experience.
In the last 100 years, propaganda has shown its face across many different various economic categories such as government, social, and wartime. 100 Years of Global Design for Social Change is a book that covers the range of propaganda throughout the world in the last century.
The simplicity of the cover design draw more curiosity toward the imagery beneath it. The clean column grid structure keeps the book looking simplistic and aesthetically pleasing, along with the combination of propaganda imagery and copy.
These are typographical poster designs of famous quotes of designers in the industry.
I added some extra visual interest that fit the theme of the artist or quote, such as what was done for the Milton Glaser poster.
These posters utilize typography in a way that leaves a lasting, memorable impression as others view these posters.
Why eat at a restaurant, when you can cook Seattle’s finest gourmet food at home?
Seattle’s Finest: Eat Gourmet. Eat Local. presents a variety of delicious gourmet recipes from local chefs of the Pacific Northwest.
This recipe book also pays respect to chefs that have influenced culinary art throughout Seattle, as well as influenced people eating their delectable dishes, by displaying a range of local chef’s exquisite recipes.
Accompanied by appetizing imagery and luscious colors, the design keeps the viewer interested, educated, and satisfied. With a tempting rich cover, the shopper is enticed to see more delectable imagery.
Washington Distilleries is an organization promoting distilleries in Washington state. It is a public guide that serves to help consumers find distilleries and spirits in Washington.
Although their current website is helpful and informative, it is outdated, unimpressive, and lacks in excitement and compelling information. This mobile app is a revamped, updated version of the website, with additional features included.
The app’s re-branding was executed by redesigning the brand, updating the information, and adding features the website does not provide.
This app also provides current information on a wide range of popular spirits, mixology terms and recipes, statistical facts, and history on distilleries and spirits in Washington, while also allowing the consumer to locate the local variety of featured distilleries and trending spirits.
My business card used colors that appealed to and what colors complimented me. That would be my blue eye color, a mix between yellow and orange, similar to my strawberry blonde hair, and black to represent the seriousness and pride I take in my work.
I was tasked with coming up with a design that modern, enticing, easy to ready for a handyman. The result was a colorfully alluring, creative business cards that has clear visual hierarchy.
Additionally, I redesigned for WILL+WAY. It used to be busier, less modern, and now it looks more clean, simple, and have a clearer visual hierarchy.